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Culture and Demand: Shaping Entrepreneurial Success in 2019

jason-kulpa-calendarIt is safe to say that, where entrepreneurship is concerned, each new year brings with it a variety of projected trends illustrating new potential shake-ups, market shifts, and emerging demands. This upcoming year, however, may ring in the most significant and diverse list of such trends in recent memory. Namely, continued shifts in youth culture and subsequent changing expectations have redefined several key aspects of entrepreneurial success, and to keep pace, budding and seasoned entrepreneurs will need to be in tune with these trends from day one.

That said, here are several key focal points within 2019’s edition of projected entrepreneurial success.

Emerging culture

Generational culture — especially that of younger generations — tends to be a consistent spurring force in entrepreneurial trendsetting, and the current younger generation is objectively significant for this reason alone. Attitudes and cultural perceptions continue to change dramatically on a variety of fronts, and this in turn has re-shaped major aspects of the business experience — from workplace environments to market demands rooted in autonomous technology. In 2019, expect this phenomenon to continue, especially in terms of consumer personalization and social responsibility.  

Data

The creation, management, and regulation of big data is far from new in an entrepreneurial context, but 2019 sees it reaching new heights as consumers demand more control of their data. This shift is not surprising, given the variety of controversies and big media stories surrounding data breaches and mishandling during 2018, and now, many entrepreneurs are putting stronger emphasis on consumer consent within the purchasing and use of data — both to increase accuracy and to instill peace of mind within their respective target audiences. This, in turn, is sure to create an even broader conversation on the initial generation of consumer data.

The power of content

The current business climate has generated a newfound emphasis on content, from written articles and blogs to videos and multimedia presentations, and this trend bodes well for young companies and established ones cutting their teeth on modern values. Content helps to humanize business interactions by inspiring thought and emotion from audience members; it is an organic, yet effective means of supplementing preexisting engagement methods. Thanks to current technology, there are more venues than ever for content creation and syndication, and paired with the increasingly relevant variable of consumer trust, this too stands as an asset to businesses spanning countless industries.

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The Final Push: Three Ways Your Business Can Close 2018 on a High Note

Every company has had 12 months to make some progress toward their goals. Even if there have been more failures than achievements, it’s important to acknowledge the good parts and plan for the next year. There are three ways for businesses to end the 2018 year on a positive note.

Increase Work Productivity

Increasing productivity means working less, working faster and getting more results. Work less for greater results or work faster and get more work done in a shorter period of time. Everyone has one or two habits that result in hours of wasted time and effort each day. For most office workers, it’s checking their emails for too long or conversing with fellow workers around the office. For managers, it’s doing tasks by hand instead of using faster, automated computers and software. Overall, owners should focus on improving the levels of work productivity in every department from accounting to management.

Be Open to New Things

Being innovative is a hidden advantage in business. Every entrepreneur wants to be trendy, but the idea may be impossible because of social and financial risks. A small business owner doesn’t want to lose an investment for an idea that only works for other businesses. There is also the risk of being ridiculed for trying a new idea. An example is placing self service kiosks around a store. It may work flawlessly for some stores, but it could increase the risk of shoplifting in others.

Reduce Miscommunication

Miscommunication is reduced when communication lines are opened. This means finding more ways to communicate by phone, email or text. Some offices send out memos every morning as reminders of what happened in the past and what needs to be done in the future. One company could encourage coworkers to text each other regularly.

It’s possible to reduce miscommunication but not get rid of it completely. There will still be times when coworkers misunderstand each other every now and then. However, when some improvement efforts are made, the staff is more unified and works more efficiently.

At the close of the year, every business owner should reflect on what was accomplished and what was missed. Every new year should start with a list of new goals and the steps to complete them. The only way for a business to remain successful is to move ahead and to reflect back.

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