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What Does it Take to Start a Tech Business in 2018?

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With technological advances becoming more prevalent in society, more and more businesses have been cropping up to deliver new or better technology products and services to the consumer market. Flourishing tech businesses address growing demands within targeted demographics and find their success in efficiently solving real-life problems in ways that haven’t been addressed, or that are better than solutions the current market offers. Thinking of delving into the industry? Here are five pieces of advice to help you launch your tech business in 2018.

 

Choose a Location

If you’re currently living in the U.S. or have aspirations to move, Silicon Valley may pose an appealing location for establishing your tech business. However, you might want to refrain from buying into the hype too early in the game. Silicon Valley is already saturated with larger, more established tech companies and the cost of living may prove too expensive for business businesses to sustain themselves. Instead, look to other places that boast good soil for high-tech startups and industry talent and that will set your business on a greater trajectory to success.

 

Develop Your Product

While it may appear obvious, among the most important steps in starting a tech business is to actually develop a product that interests people. In the case of most business software tech companies, coding is free, so establishing the foundation of your business is a crucial step that won’t put a dent in your pockets. A product can be an entirely new and innovative product, or one that improves an already existing product or process. Regardless, it’s important to actually begin building up your business before your ambition carries things too far out of your hands.

 

Establish and Source Talent

To supplement your product, ensure you or a partner has the technical knowledge or background to appropriately sustain your business. In the same vein, refrain from outsourcing work and focus your efforts on finding apt talent who will help grow your company.

 

Start Small

When first establishing your business, don’t immediately file to become an LLC or C-Corp if you don’t have a product, customers, or revenue. This will cost you valuable money you might not have or can put to better use to grow your company, such as licensing and hiring quality talent.

 

Advertise

Once you have a finished product, don’t forget to advertise. Starting off, you may not have much money to put toward an advertising campaign, but you can always host your own website using free-to-use sites, or advertise on social media sites such as Facebook or Reddit. If possible, launch your product. While launching your product free-to-use may appear counterintuitive, it may earn you the publicity to begin catching the eyes of organizations or investors.

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Tips for Balancing Business Ownership and Philanthropy (Pt. 2)

 

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There is no question that philanthropic involvement can be both enriching and beneficial to recipients and benefactors alike. By reaching out to a charitable cause, a business leader can expand his or her presence in the community by forging vital new relationships — all while raising awareness for an issue or bringing attention to an individual or entity in need. Now, perhaps more than ever, businesses have shifted paradigms to include a blend of profit and societal impact.

Still, however, it takes a fair amount of organization and tact to successfully balance business ownership with philanthropy. Speaking from experience in my own philanthropic involvement with UE.co, both endeavors must be handled with care so that they may co-exist in a constructive, successful manner. I recently explored this notion in a previous blog post, but here now are several more considerations to keep in mind as you work to effectively your entrepreneurial and philanthropic lifestyles.

 

Utilize smart marketing

Marketing, in most cases, is a crucial component of any successful business strategy. However, many business leaders fail to leverage marketing for their philanthropic programs. This fact is not surprising, as the promotion of any charitable activity can feel uncomfortable and awkward. After all, you don’t want to come off as self-serving in attempt to serve others.

The key is to exercise your marketing with a steady hand, and this means keeping two important points in mind:

  • A successful philanthropic initiative will serve a charitable purpose, but should not be pursued for selfish financial gain and advertisement alone.

  • In many cases, a corporate philanthropy program must garner a considerable audience in order to endure for years to come.

In other words, your marketing campaign should reflect a balance of modesty and promotion. Look at it this way: your best philanthropic intentions will probably be fully realized if your initiative is given healthy exposure. Tip too far in one direction, however, and you run the risk of dooming your cause in terms of longevity and/or public perception.

 

Never stop networking

Given the growing emphasis on social media and widespread interconnectivity at large, it is no shock that networking has become a clear asset to business professionals worldwide. Still, despite this notion, some businesses find themselves lagging on networking in order to focus on other seemingly more important parts of their daily workload.

Instead, networking should sit at the front of every leader’s mind, and this is especially true of those leaders hoping to expand their presence in the philanthropic community. Do not be afraid to step out of your comfort zone in meeting new people, establishing new relationships and partnerships, and ultimately laying the roots necessary to bring new and exciting initiatives to fruition. This approach allows for increased efficiency and less redundancy for both organizations and donors alike.

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