Culture and Demand: Shaping Entrepreneurial Success in 2019

jason-kulpa-calendarIt is safe to say that, where entrepreneurship is concerned, each new year brings with it a variety of projected trends illustrating new potential shake-ups, market shifts, and emerging demands. This upcoming year, however, may ring in the most significant and diverse list of such trends in recent memory. Namely, continued shifts in youth culture and subsequent changing expectations have redefined several key aspects of entrepreneurial success, and to keep pace, budding and seasoned entrepreneurs will need to be in tune with these trends from day one.

That said, here are several key focal points within 2019’s edition of projected entrepreneurial success.

Emerging culture

Generational culture — especially that of younger generations — tends to be a consistent spurring force in entrepreneurial trendsetting, and the current younger generation is objectively significant for this reason alone. Attitudes and cultural perceptions continue to change dramatically on a variety of fronts, and this in turn has re-shaped major aspects of the business experience — from workplace environments to market demands rooted in autonomous technology. In 2019, expect this phenomenon to continue, especially in terms of consumer personalization and social responsibility.  

Data

The creation, management, and regulation of big data is far from new in an entrepreneurial context, but 2019 sees it reaching new heights as consumers demand more control of their data. This shift is not surprising, given the variety of controversies and big media stories surrounding data breaches and mishandling during 2018, and now, many entrepreneurs are putting stronger emphasis on consumer consent within the purchasing and use of data — both to increase accuracy and to instill peace of mind within their respective target audiences. This, in turn, is sure to create an even broader conversation on the initial generation of consumer data.

The power of content

The current business climate has generated a newfound emphasis on content, from written articles and blogs to videos and multimedia presentations, and this trend bodes well for young companies and established ones cutting their teeth on modern values. Content helps to humanize business interactions by inspiring thought and emotion from audience members; it is an organic, yet effective means of supplementing preexisting engagement methods. Thanks to current technology, there are more venues than ever for content creation and syndication, and paired with the increasingly relevant variable of consumer trust, this too stands as an asset to businesses spanning countless industries.

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