There is no question that philanthropic involvement can be both enriching and beneficial to recipients and benefactors alike. By reaching out to a charitable cause, a business leader can expand his or her presence in the community by forging vital new relationships — all while raising awareness for an issue or bringing attention to an individual or entity in need. Now, perhaps more than ever, businesses have shifted paradigms to include a blend of profit and societal impact.
Still, however, it takes a fair amount of organization and tact to successfully balance business ownership with philanthropy. Speaking from experience in my own philanthropic involvement with UE.co, both endeavors must be handled with care so that they may co-exist in a constructive, successful manner. I recently explored this notion in a previous blog post, but here now are several more considerations to keep in mind as you work to effectively your entrepreneurial and philanthropic lifestyles.
Utilize smart marketing
Marketing, in most cases, is a crucial component of any successful business strategy. However, many business leaders fail to leverage marketing for their philanthropic programs. This fact is not surprising, as the promotion of any charitable activity can feel uncomfortable and awkward. After all, you don’t want to come off as self-serving in attempt to serve others.
The key is to exercise your marketing with a steady hand, and this means keeping two important points in mind:
- A successful philanthropic initiative will serve a charitable purpose, but should not be pursued for selfish financial gain and advertisement alone.
- In many cases, a corporate philanthropy program must garner a considerable audience in order to endure for years to come.
In other words, your marketing campaign should reflect a balance of modesty and promotion. Look at it this way: your best philanthropic intentions will probably be fully realized if your initiative is given healthy exposure. Tip too far in one direction, however, and you run the risk of dooming your cause in terms of longevity and/or public perception.
Never stop networking
Given the growing emphasis on social media and widespread interconnectivity at large, it is no shock that networking has become a clear asset to business professionals worldwide. Still, despite this notion, some businesses find themselves lagging on networking in order to focus on other seemingly more important parts of their daily workload.
Instead, networking should sit at the front of every leader’s mind, and this is especially true of those leaders hoping to expand their presence in the philanthropic community. Do not be afraid to step out of your comfort zone in meeting new people, establishing new relationships and partnerships, and ultimately laying the roots necessary to bring new and exciting initiatives to fruition. This approach allows for increased efficiency and less redundancy for both organizations and donors alike.